Laguna Hills, CA., TacoTuesday.com is excited to share that Taco John’s has released the Taco Tuesday trademark today, July 18, 2023. This Tuesday, taco lovers have extra cause to celebrate their favorite day of the week. Taco Tuesday’s popularity continues to grow. Restaurants, both small and large, Mexican, and non-Mexican, have embraced the tradition. The term has been widely adopted in the restaurant industry, and it’s used all over the country to celebrate eating tacos. Even grocery stores have followed suit, offering discounts on taco ingredients on Tuesdays. Moreover, the influence of Taco Tuesday extends beyond commerce. It’s become a part of American culture and a weekly tradition for many.

“I am grateful for all parties involved, I believe Taco John’s did the right thing, and I deeply respect that, Taco Tuesday belongs to everyone. Now restaurants around the United States can freely celebrate Taco Tuesday without fear of retribution. Restaurants depend on Taco Tuesdays to help their bottom line and millions of people love celebrating it. When something becomes as popular as Taco Tuesday, it cultivates a sense of familiarity and happiness among taco fans.” explains Pamela Waitt, Founder of TacoTuesday.com

The Power of Tacos!

1. More than 30 million people and growing enjoy Taco Tuesday every Tuesday, that’s 13% of Americans.
2. A Boost for Business: With close to 100,000 restaurants currently celebrating Taco Tuesday in the US, restaurants find that Taco Tuesday is one of their busiest days of the week.
3. Taco Tuesday in Popular Culture: The term Taco Tuesday has become a part of pop culture, appearing in movies, TV shows, and even video games. For example, it’s a central plot point in “The Lego Movie.”
4. Americans eat 4.5 billion tacos per year.
5. Taco Tuesday is celebrated in every state, but the top five states are:  California, Texas, Hawaii, Florida, and Nevada. You can see the list in order of popularity here: https://tacotuesday.com/taco-tuesday-takes-the-nation-by-storm-announcing-the-most-taco-tuesday-loving-states/
6. Taco Tuesday is celebrated in other countries, such as in Canada, India, the UK, and Australia.
7. In Norway and Sweden, they celebrate Taco Fridays. Traditionally, alcohol was to be enjoyed on a Friday and a Saturday night, this is where Taco Friday came in. Fun Fact: TacoFriday.com will take you to TacoTuesday.com, we’re building the largest Taco Search Engine and don’t want to leave any restaurant or country out.
8. Margaritas and beer are America’s favorite go-to alcoholic drink choices with tacos.

About TacoTuesday.com – TacoTuesday.com represents a world of food, celebration, and happiness. The website is fueled by the belief that restaurants bring joy and that every Tuesday is an opportunity to eat better, be better and live better with friends and family. TacoTuesday.com is a free resource for restaurants and taco lovers. Visit TacoTuesday.com and use the taco search engine to find restaurants, explore recipes, check out our podcast and more.

Taco Tuesday has exploded in popularity. Restaurants, both small and large, Mexican, and non-Mexican, have embraced the tradition. The term has been widely adopted in the restaurant industry, and it’s used all over the country to celebrate eating tacos. Even grocery stores have followed suit, offering discounts on taco ingredients on Tuesdays. Moreover, the influence of Taco Tuesday extends beyond commerce. It’s become a part of American culture and a weekly tradition for many families who make tacos at home on Tuesdays. It represents not just a day to enjoy tacos, but also an opportunity for families and friends to come together and enjoy life.

Here are 10 things you may not know about Taco Tuesday.

1. More than 30 million people enjoy Taco Tuesday every Tuesday, that’s 13% of Americans.
2. A Boost for Business: With close to 100,000 restaurants in the US celebrating Taco Tuesday, restaurants find that Taco Tuesday is one of their busiest days of the week, and it helps keep their doors open for business.
3. The earliest documented advertisement for a Taco Tuesday special was 90 years ago in the classified section of the October 16, 1933, edition of the El Paso Herald-Post.
4. Taco Tuesday in Popular Culture: The term Taco Tuesday has become a part of pop culture, appearing in movies, TV shows, and even video games. For example, it’s a central plot point in “The Lego Movie.”
5. Taco Tuesday is celebrated in every state, but the top five states are: California, Texas, Hawaii, Florida, and Nevada. You can see the list in order of popularity here: https://tacotuesday.com/taco-tuesday-takes-the-nation-by-storm-announcing-the-most-taco-tuesday-loving-states/
6. Gregory’s Restaurant in Somers Point, New Jersey trademarked the phrase “Taco Tuesday” in 1982, Taco John’s trademarked the phrase in 1989.
7. Lebron James’s is known to love Taco Tuesdays, this led him to attempt trademarking “Taco Tuesday” in 2022, which was denied by the USPTO on the basis that “Taco Tuesday” is “a commonplace term.” According to James’s lawyer at the time, this outcome was the goal all along.
8. Taco Tuesday is celebrated in other countries, such as in Canada, India, the UK, and Australia.
9. In Norway and Sweden, they celebrate Taco Fridays. Tacos are enjoyed mostly on Fridays – so much so, that they’ve gotten their own nickname, ‘tacofredag’ i.e. Taco Friday. Traditionally, alcohol was to be enjoyed on a Friday and a Saturday night, this is where Taco Friday came in. Fun Fact: TacoFriday.com will take you to TacoTuesday.com, we’re building the largest Taco Search Engine and don’t want to leave any restaurant or country out.
10. Margaritas and beer are America’s favorite go-to alcoholic drink choices with tacos.

The popularity of Taco Tuesday plays a crucial role in its success, this is largely due to the multiplier effect that popularity tends to generate. When something becomes popular, it not only garners more visibility and recognition, but also cultivates a sense of familiarity and happiness among taco fans. This is beneficial to all restaurants involved.

About TacoTuesday.com – TacoTuesday.com represents a world of food, celebration, and happiness. The website is fueled by the belief that restaurants bring joy and celebrate everything good for the soul – and that every Tuesday is an opportunity to eat better, be better and live better. TacoTuesday.com is a free resource for restaurants and taco lovers.

ORANGE COUNTY, Calif., July 2023 – TacoTuesday.com is excited to announce the states with the highest enthusiasm for Taco Tuesday. The data from Google Trends, which is a reliable source for showing the interests of internet users, reveals the states in order of popularity where the search for “Taco Tuesday” is the strongest:

1. California
2. Texas
3. Hawaii
4. Florida
5. Nevada
6. Arizona
7. Missouri
8. New Mexico
9. Kansas
10. Colorado
11. Louisiana
12. Utah
13. Nebraska
14. Illinois
15. North Carolina
16. South Dakota
17. Oklahoma
18. Ohio
19. Arkansas
20. Delaware
21. Washington
22. Iowa
23. Idaho
24. Michigan
25. Alabama
26. Georgia
27. Wisconsin
28. North Dakota
29. Wyoming
30. Minnesota
31. South Carolina
32. Virginia
33. Oregon
34. Montana
35. Maryland
36. Indiana
37. District of Columbia
38. Tennessee
39. Rhode Island
40. New York
41. Mississippi
42. Pennsylvania
43. New Jersey
44. Kentucky
45. Connecticut
46. Alaska
47. Massachusetts
48. New Hampshire
49. West Virginia
50. Vermont
51. Maine

“Taco Tuesday is more than just a day; it’s a movement that brings people together over a shared love for good food and a good time.” explains Pamela Waitt, Founder of TacoTuesday.com “TacoTuesday.com encourages everyone to explore the diversity of taco options available in their local communities.”

The list showcases Taco Tuesday’s popularity by each state from 2004 to the present time. Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages. It allows users to track the search interest and phrases.

Learn more about us: https://tacotuesday.com/about-us/
Meet the team: https://tacotuesday.com/the-team/
Watch the Podcast: https://tacotuesday.com/podcast/

TacoTuesday.com is taking a stand in support of the thousands of restaurants that celebrate Taco Tuesday and the millions of fans that enjoy it every week. Taco Tuesday was enjoyed by taco lovers’ decades before it was trademarked.

“This is not about asking the trademark holder to stop celebrating Taco Tuesday, we’re asking them to use common sense and recognize that since their trademark was granted, the term has grown well beyond them. Millions of people celebrate Taco Tuesday across the country, in restaurants and at home, and have the right to do so,” explains Pamela Waitt, Founder of TacoTuesday.com. “Having ‘Taco Tuesday’ trademarked today can be likened to someone owning ‘Happy Hour’ or ‘Sunday Brunch.’ We are here to amplify the voices of our restaurant industry friends across the country who celebrate Taco Tuesday, and all the taco loving fans who visit them on Tuesday, or any day of the week – we are in this together.”

THE IMPACT OF TACO TUESDAY

TacoTuesday.com reveals the significant impact that Taco Tuesday has on the restaurant industry, which relies on the day as a beloved tradition across the nation with the power to increase business significantly. Beyond being a catchy phrase, “Taco Tuesday” has evolved into a cultural phenomenon, as can be seen by the following statistics:

• Taco Tuesday increases restaurant revenue by an average of 22% – 36%, which helps to keep the local economy and payroll thriving
• The earliest documented advertisement for a Taco Tuesday special was in the classified section of the October 16, 1933, edition of the El Paso Herald-Post, decades before a trademark was filed [Source: Gustavo Arellano, Thrillist]
• 58% of Americans are aware of Taco Tuesday, 42% have celebrated it, and 13% of Americans celebrate it every week, which equates well over 30 million people who enjoy Taco Tuesday weekly
• There are nearly 100,000 restaurants in the United States that celebrate Taco Tuesday

“The love for Taco Tuesdays is strong – I personally have been enjoying Taco Tuesday since middle school and that was before 1989. Taco Tuesday has simply existed long before the trademark. I am at a loss for understanding why anyone would want to stop diners and restaurants from this fun weekly celebration when it accomplishes so much good. Nearly 100,000 restaurants already celebrate Taco Tuesday and Taco Johns has not suffered from it. They could be the good guys and support their fellow restaurateurs.” continues Waitt, who is advocating for the opportunity for everyone to come together and celebrate Taco Tuesday. “Our hope is that the nation’s collective love for tacos will bring us together, not limit or divide us.”

About TacoTuesday.com – TacoTuesday.com represents a world of food, celebration, happiness, and fun. The website is fueled by the belief that restaurants bring joy and celebrate everything good for the soul – and that every Tuesday is an opportunity to eat better, be better and live better. TacoTuesday.com is a community website that unites the country through their love of Tacos – on Tuesday, and beyond. TacoTuesday.com will always be free and accessible to restaurants and community members.

Taking a stand in support of Taco Bell to liberate the phrase “Taco Tuesday,” TacoTuesday.com agrees that tacos have the unique ability to bring people together and bring joy to their lives on an otherwise mediocre day of the week. The show of support comes in light of Taco Bell having filed legal petitions to cancel the federal trademark registrations for “Taco Tuesday.”

“This is not about asking the trademark holder to stop celebrating Taco Tuesday, we’re asking them to recognize that since their trademark was granted, the term has grown well beyond them. Millions of people celebrate Taco Tuesday across the country, in restaurants and at home, and have the right to do so,” explains Pamela Waitt, Founder of TacoTuesday.com. “Having ‘Taco Tuesday’ trademarked today can be likened to someone owning ‘Happy Hour’ or ‘Sunday Brunch.’ We are here to amplify the voices of our restaurant industry friends across the country who celebrate Taco Tuesday, and all the taco loving fans who visit them on Tuesday, or any day of the week – we are in this together.”

THE IMPACT OF TACO TUESDAY
TacoTuesday.com reveals the significant impact that Taco Tuesday has on the restaurant industry, which relies on the day as a beloved tradition across the nation with the power to increase business significantly. Beyond being a catchy phrase, “Taco Tuesday” has evolved into a cultural phenomenon, as can be seen by the following statistics:

—Taco Tuesday increases restaurant revenue by an average of 22% – 36%, which helps to keep the local economy and payroll thriving

—The earliest documented advertisement for a Taco Tuesday special was in the classified section of the October 16, 1933 edition of the El Paso Herald-Post, decades before a trademark was filed [Source: Gustavo Arellano, Thrillist]

—58% of Americans are aware of Taco Tuesday, 42% have celebrated it, and 13% of Americans celebrate it every week, which equates well over 30 million people who enjoy Taco Tuesday weekly

—There are nearly 100,000 restaurants in the United States that celebrate Taco Tuesday

“The love for tacos is strong – support for the cause continues to grow with NBA star LeBron James joining Taco Bell in support of restaurants and taco lovers across the nation in an effort to #FreeTacoTuesday,” continues Waitt, who supports Taco Bell’s filing of legal petitions to cancel the federal trademark registrations for “Taco Tuesday” and advocating for the opportunity for everyone to come together and celebrate Taco Tuesday. “Our hope is that the nation’s collective love for tacos will bring us together, not limit or divide us.”

About TacoTuesday.com

TacoTuesday.com represents a world of food, celebration, happiness, and fun. The website is fueled by the belief that restaurants bring joy and celebrate everything good for the soul – and that every Tuesday is an opportunity to eat better, be better and live better. TacoTuesday.com is a community website that unites the country through their love of Tacos – on Tuesday, and beyond.

TacoTuesday.com will always be free and accessible to restaurants and community members.