The Taco Tuesday Trademark Has Been Released, Restaurants Everywhere Are Free to Offer and Celebrate Taco Tuesdays

July 18, 2023
People celebrating

Laguna Hills, CA., is excited to share that Taco John’s has released the Taco Tuesday trademark today, July 18, 2023. This Tuesday, taco lovers have extra cause to celebrate their favorite day of the week. Taco Tuesday’s popularity continues to grow. Restaurants, both small and large, Mexican, and non-Mexican, have embraced the tradition. The term has been widely adopted in the restaurant industry, and it’s used all over the country to celebrate eating tacos. Even grocery stores have followed suit, offering discounts on taco ingredients on Tuesdays. Moreover, the influence of Taco Tuesday extends beyond commerce. It’s become a part of American culture and a weekly tradition for many.

“I am grateful for all parties involved, I believe Taco John’s did the right thing, and I deeply respect that, Taco Tuesday belongs to everyone. Now restaurants around the United States can freely celebrate Taco Tuesday without fear of retribution. Restaurants depend on Taco Tuesdays to help their bottom line and millions of people love celebrating it. When something becomes as popular as Taco Tuesday, it cultivates a sense of familiarity and happiness among taco fans.” explains Pamela Waitt, Founder of

The Power of Tacos!

  1. More than 30 million people and growing enjoy Taco Tuesday every Tuesday, that’s 13% of Americans.
  2. A Boost for Business: With close to 100,000 restaurants currently celebrating Taco Tuesday in the US, restaurants find that Taco Tuesday is one of their busiest days of the week.
  3. Taco Tuesday in Popular Culture: The term Taco Tuesday has become a part of pop culture, appearing in movies, TV shows, and even video games. For example, it’s a central plot point in “The Lego Movie.”
  4. Americans eat 4.5 billion tacos per year.
  5. Taco Tuesday is celebrated in every state, but the top five states are:  California, Texas, Hawaii, Florida, and Nevada. You can see the list in order of popularity here:
  6. Taco Tuesday is celebrated in other countries, such as in Canada, India, the UK, and Australia.
  7. In Norway and Sweden, they celebrate Taco Fridays. Traditionally, alcohol was to be enjoyed on a Friday and a Saturday night, this is where Taco Friday came in. Fun Fact: will take you to, we’re building the largest Taco Search Engine and don’t want to leave any restaurant or country out.
  8. Margaritas and beer are America’s favorite go-to alcoholic drink choices with tacos.

About – represents a world of food, celebration, and happiness. The website is fueled by the belief that restaurants bring joy and that every Tuesday is an opportunity to eat better, be better and live better with friends and family. is a free resource for restaurants and taco lovers. Visit and use the taco search engine to find restaurants, explore recipes, check out our podcast and more.

menu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram Skip to content