The Great Birria Boom

December 13, 2022

In 2005, two Mexican American teenagers from LA met at the fair in Coatzingo, Puebla, during Semana Santa, or Holy Week, a time when countless Mexican American families head back to their family’s hometowns all over Mexico to visit relatives. The pair were partying, meeting girls, and dancing to banda, oblivious to the monied birrieros gambling and flashing rolls of cash at the annual event. But Teddy Vasquez and Omar Gonzalez, along with his brother, Oscar, would go on to change the direction of Mexican street food in America by making a dish from their small, Poblano community in Tijuana a sensation north of the border.  Read Eater article

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