The Church of Tuesday: Why This Day Owns Our Hearts (and Stomachs)

TacoTuesday.com Editorial Team

Let’s face it: Monday is a wash, Wednesday is a hump, and Thursday is just Friday’s shadow. But Tuesday? Tuesday has a purpose. It has a calling. It has a shell, a protein, and a side of lime.
Taco Tuesday isn’t just a marketing gimmick; it’s a cultural cornerstone. Here is everything you didn’t know about the holiday that happens 52 times a year.

1. The Great Trademark War (RIP)

For over 30 years, “Taco Tuesday” was actually a legal minefield. A Wyoming-based chain called Taco John’s held the trademark.

• The 2023 Liberation: In a massive victory for taco-kind, the trademark was finally relinquished. Now, the phrase belongs to the people and we plan on using it. Often. Loudly. With extra cilantro.

2. LeBron vs. The Patent Office

Even “The King” himself tried to claim the throne. In 2019, LeBron James filed to trademark the phrase after his weekly family taco videos went viral. The government’s response? A polite “No.” They ruled it was a “commonplace term” that belongs to everyone.

• The Lesson: You can be the greatest basketball player of all time, but the taco is bigger than any one man.

3. By the Numbers: Taco-nomics

• 5 Billion: That’s roughly how many tacos Americans consume every year.
• The “Tuesday” Spike: Restaurants report that sales of Mexican cuisine can jump as much as 300% on Tuesdays compared to a standard Monday or Wednesday.
• The Average Eater: Most people admit they could eat 5-7 tacos in one sitting if “challenged” (or if it’s just a regular Tuesday).

I guess it boils down to enjoy life and get tacos any day, but especially on Tuesday.