When you think about the perfect Taco Tuesday, certain essentials come to mind: great tacos, good friends, vibrant energy and a tequila that elevates the entire experience. Enter el Jimador, the tequila built for everyone, crafted with intention, and rooted in the heritage of Casa Herradura. Bold but approachable, premium yet unpretentious, el Jimador is the spirit that brings Taco Tuesday to life.
Whether you’re sipping it neat, mixing it into a margarita, or pairing it with your favorite street tacos, el Jimador delivers the flavor, authenticity, and craftsmanship.
The el Jimador story starts with Casa Herradura, one of the most respected tequila makers in Mexico. Their mission: to create a premium 100% Blue Weber Agave tequila that everyone can enjoy without the premium attitude.
The name pays tribute to the jimadores, the skilled agave harvesters who hand-cut each piña (the heart of the agave plant) with precision and pride. el Jimador embraces this honest craftsmanship, offering a tequila that’s:
Approachable – smooth, flavorful, easy to love
Authentic – crafted with time-honored techniques
Unpretentious – no celebrity hype, no gimmicks
Interesting – layered flavors rooted in agave and heritage
Every bottle reflects the quality and character of the people who bring it to life.
Premium Is the Process
Unlike mass-produced alternatives, el Jimador begins with the heart of the Blue Weber Agave plant the soul of true tequila.
What makes it special?
✔ 100% Blue Weber Agave
✔ Hand-harvested piñas by skilled jimadores
✔ Double distillation for clarity and character
✔ Slow, deliberate crafting rooted in tradition
This is tequila made with intention, celebrating the connection between land, craft, and community exactly what Taco Tuesday stands for.
As el Jimador reinvents its brand for a new generation of tequila drinkers, it launches its latest innovation: el Jimador Cristalino a crystal-clear expression that blends tradition with modern refinement.
Cristalino is crafted from 100% Blue Weber agave, double-distilled, then aged for two months in deeply charred American white oak barrels. After aging, it’s charcoal-filtered to achieve a brilliantly clear appearance and an unbelievably smooth finish.
Tasting Notes
Nose: Bright citrus, herbs, floral notes, vanilla, caramel
Palate: Silky smooth with vanilla, caramel, and delicate fruit
Finish: Clean, lingering, refined
This is a tequila made to sip neat, on the rocks, or in elegant cocktails like a carajillo. And as the brand says:
Don’t take our word for it. Sip for yourself.
With its elevated bottle design and clean, modern aesthetic, el Jimador Cristalino is rolling out nationwide, redefining what accessible premium tequila looks like.
Whether you’re a tequila purist or a cocktail lover, el Jimador is intentionally approachable and unpretentious, making it perfect for group gatherings.
Raise a Glass This Taco Tuesday
el Jimador’s combination of craft, character, and accessibility makes it the ideal tequila to celebrate tacos, friends, and the simple joy of gathering around great food.
