Here’s what Taco Bell looks for with its menu collaborations

February 19, 2024
Taco Bell Disha Hot - Hot Sauce

Taco Bell has partnered with major brands like Doritos for years, but the restaurant chain is picking up the pace of its partnerships with smaller brands, too, noting it can learn something from them.

Last year, Yellowbird and Truff’s were well-known sauce brands in their respective home markets of Austin, Texas, and Southern California. Now, their brand recognition likely extends beyond those areas. Well beyond.

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