Every Tuesday, across kitchens and cantinas, in bustling cities and cozy small towns, one thing brings people together: tacos. And thanks to search data straight from Google Trends, we now know exactly which U.S. states are feeling the Taco Tuesday fever in 2025.
This year’s data reveals some spicy surprises, with rising regions climbing the ranks and a few longtime taco titans holding strong. Whether you’re a tortilla traditionalist or a salsa-sampling adventurer, this list shows just how much America adores its weekly taco ritual.
Based on Search Trends data measuring search interest in “Taco Tuesday,” these are the top 20 states celebrating the tradition in full force:
Rank State
1 California
2 Texas
3 Nevada
4 Illinois
5 Colorado
6 Arizona
7 Florida
8 Georgia
9 Kansas
10 Ohio
11 Hawaii
12 New Mexico
13 Minnesota
14 Nebraska
15 Idaho
16 South Carolina
17 New York
18 Utah
19 Tennessee
20 Washington
What Changed Since 2024?
Last year’s rankings featured longtime taco hubs like Missouri, Louisiana, and North Carolina. In 2025, however, we’re seeing a surge of interest from unexpected places:
Illinois made a massive leap to claim the #4 spot.
Georgia, Minnesota, and New York entered the top 20 for the first time.
Nebraska slipped a few spots but held strong in the top 15.
Colorado climbed from #10 to #5, showing growing taco pride in the Rockies.
These shifts tell a flavorful story of how Taco Tuesday has expanded beyond its Southwestern roots and into the hearts (and search bars) of taco lovers nationwide.
Why the Surge?
Several factors are fueling this Taco Tuesday takeover:
Taco Tuesday: More Than a Meal
It’s not just a trend—it’s a tradition. Taco Tuesday continues to unite communities around a shared celebration of flavor, creativity, and joy. Whether it’s crispy beef tacos in Nebraska or spicy shrimp tacos in SoCal, this simple tradition has become a culinary ritual coast to coast.
Tag us on Instagram and TikTok using #TacoTuesday and #TacoTuesdayStates to show us how you celebrate every week.
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