Taco Bell offering $5 Taco Discovery Box for ‘Taco Tuesdays’

Taco Bell is celebrating Taco Tuesday with a new $5 Taco Discovery Box available exclusively on Tuesdays.

The $5 meal is available nationwide on “Taco Tuesdays” from April 23 to June 4. The offer includes a new Cantina Chicken Crispy Taco, a crunchy taco, a Doritos Locos Taco and a medium fountain drink.

It offer is also being promoted with a star-studded ad campaign featuring LeBron James and Jason Sudeikis.

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Taco Bell goes all in with the new Cantina Chicken Menu

Taco Bell, the brand synonymous with late night, is tackling misconceptions that cheesy, crunchy, spicy cravings can only be satisfied late-night. Introducing the all-new, elevated Cantina Chicken Menu; including five new menu items: The Cantina Chicken Soft Taco, Cantina Chicken Crispy Taco, Cantina Chicken Burrito, Cantina Chicken Quesadilla, and Cantina Chicken Bowl.

The Cantina Chicken Menu, available March 21st, delivers premium ingredients that will exceed fan expectations looking for more offerings during the day. The menu debuts a new flavorful chicken that’s been slow-roasted with a savory seasoning of Mexican spices including garlic, onions and a variety of chilies. Additional premium ingredients highlighted on the menu include shredded purple cabbage, white corn tortilla shell freshly fried daily, and pico de gallo freshly prepared daily.

The all-new Avocado Verde Salsa, which features tomatillos, green chili peppers and real avocado pulp and was developed to complement Cantina Chicken menu items. One packet of Avocado Verde Salsa comes with every order off the Cantina Chicken Menu. Through the introduction of the Cantina Chicken Menu, Taco Bell is projected to use more than 2.5 million additional pounds of produce in 2024.

“This Cantina Chicken menu has been a labor of love and we’ve worked tirelessly to ensure we landed on the best slow-roasted chicken recipe and selected the finest supporting ingredients to maximize craveability,” said Liz Matthews, Global Chief Food Innovation Officer. “As we constantly listen to our audiences, we know that a winning equation is giving them what we know they want plus something next-level. We knew our fans wanted more chicken, and we also knew that we could elevate chicken with unexpected ingredients like purple cabbage and Avocado Verde Salsa.”

Explore the new Cantina Chicken Menu

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Here’s what Taco Bell looks for with its menu collaborations

Taco Bell has partnered with major brands like Doritos for years, but the restaurant chain is picking up the pace of its partnerships with smaller brands, too, noting it can learn something from them.

Last year, Yellowbird and Truff’s were well-known sauce brands in their respective home markets of Austin, Texas, and Southern California. Now, their brand recognition likely extends beyond those areas. Well beyond.

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Taco Bell Will Help Pay For Your Taco Tuesday Celebration — Even If It’s Not At Taco Bell

To celebrate the liberation of the Taco Tuesday trademark registration in 49 states, and to support and spotlight restaurants who now have the right to freely use Taco Tuesday, Taco Bell has announced that on Tuesday, September 12, Taco Tuesday fans (nearly) everywhere* can celebrate Taco Tuesday (nearly) anywhere – and Taco Bell will help pay for it.

On Taco Tuesday, September 12, Taco Bell, in partnership with DoorDash, is opening a $5 million taco tab to cover a portion of taco fans’ orders from any participating vendor selling Mexican cuisine. Because now that Taco Tuesday is free* – your tacos should be, too.

Leading up to the September 12 celebration, all Taco Bell locations will be offering a free Doritos® Locos Taco every Tuesday, no purchase necessary, on 8/15, 8/22, 8/29 and 9/5**.

“Taco Tuesday belongs to all who make, sell, eat and celebrate tacos, and this Free-For-All will not only thank taco fans who supported the cause, but will also spotlight local restaurants and vendors who can now embrace Taco Tuesdays without fear of legal action,” said Taco Bell U.S. Chief Marketing Officer, Taylor Montgomery. “When tacos win, we all win. We all win when Taco John’s decides to release its trademark registration, we all win when taco vendors everywhere are free to join the movement, and we all win when taco fans can freely celebrate and support Taco Tuesdays at Taco Bell or anywhere else.”

Taco Tuesday Sign

The Road to Freeing Taco Tuesday
In May 2023, Taco Bell took a bold step on behalf of taco lovers nationwide by filing legal petitions to cancel the two Taco Tuesday trademark registrations. The aim was simple: to free the phrase for restaurants nationwide. The message was clear: Taco Tuesday belongs to everyone, from Taco Bell to Taco John’s to your favorite local taco spot.

In late July, Taco John’s courageously decided to abandon its Taco Tuesday trademark registration. Not only did Taco John’s act benefit thousands of businesses across 49 states by making the term Taco Tuesday more freely available, Taco John’s also made a meaningful donation to Children of Restaurant Employees (CORE) for $40,000, which the Taco Bell Foundation has matched.

Freedom Brewing Taco Tuesday sign

Supporting The Taco Community
Taco Bell has also committed to donating $1 million in partnership with the Taco Bell Foundation to support young people who make, sell, eat and celebrate tacos. Donations made by Rounding Up at checkout on Tuesdays will be matched up to $1 million. These donations will continue to fund the Taco Bell Foundation’s Community Grants and the Live Más Scholarship for fans and team members.

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