Taco Bell Celebrates National Taco Day’s New Date With Exclusive Tuesday Drops Offers

National Taco Day has been moved to Taco Tuesday and Taco Bell is celebrating the biggest taco holiday of the year with 10 hours of $1 tacos on October 1 and exclusive offers through October.

History has been made now that Taco Bell has secured National Day Calendar’s official blessing to move National Taco Day, previously on October 4, to the first Tuesday of October, permanently. After hearing fans’ cry’s that National Taco Day did not land on Taco Tuesday, Taco Bell and National Day Calendar had no other choice but to right this wrong for taco lovers everywhere. Now, with that hurdle cleared, Taco Bell kicks off a month-long celebration every Tuesday in October, starting with one of its biggest Tuesday Drops yet on National Taco Day — $1 tacos for 10 hours, on one of the biggest taco holidays of the year, and the best day of the week for tacos.

Throughout the month of October, Rewards Members can expect epic in-app Tuesday Drops each week with exclusive deals and offers, including the opportunity to get a free taco reward on Taco Tuesdays for a year, a VIP visit to Taco Bell’s Test Kitchen to taste its iconic menu innovations, and exclusive merch.

Take a look at how Taco Bell Rewards Members can make the celebration last all month long, exclusively on the Taco Bell app:

$1 Tacos for 10 Hours on National Taco Day, 10/1* — An epically historic move deserves an equally epic celebration: One of Taco Bell’s biggest Tuesday Drops yet – $1 tacos every hour for 10 hours. We’re talking up to 100,000 tacos! On National Taco Day’s new Taco Tuesday date, October 1, Rewards Members can redeem a new iconic Taco Bell taco for $1 dropping every hour from 10AM-7PM. Taco lovers can enjoy up to 10 tacos throughout the day for a total of $10 if they get in on each drop. From classics to newer favorites, crunchy to soft, cheesy to spicy, here’s the taco lineup:

“Once the National Day Calendar gave us their official blessing to move the National Taco Day holiday to its rightful home – Tuesdays – we knew our celebration had to be equally as big,” said Taco Bell’s Chief Marketing Officer, Taylor Montgomery. “We’re excited to unite taco lovers nationwide over the shared love of tacos on Taco Tuesday, October 1 and give our fans more than one way to celebrate during every Taco Tuesday in the month of October.”

Join Taco Bell Rewards now to enjoy exclusive benefits and be sure to follow Taco Bell social for the latest.

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TacoTuesday.com Leads National Taco Day Celebrations on Tuesday, October 1

Millions of taco lovers will turn to TacoTuesday.com to celebrate National Taco Day on Taco Tuesday, October 1st. This year marks the inaugural National Taco Day celebration falling on the first Tuesday of October – a new tradition that will highlight Taco Tuesday during this national holiday for years to come.

TacoTuesday.com’s popularity has skyrocketed in the past year, proving that tacos have the unique ability to bring people together and bring joy to their lives on an otherwise mediocre day of the week.

“Millions of people celebrate Taco Tuesday across the country, in restaurants and at home, so it only makes sense to have National Taco Day fall on our favorite day of the week,” explains Pamela Waitt, Founder of TacoTuesday.com. “Having National Taco Day moved to the first Tuesday of October reinforces our mission to unite taco lovers everywhere!”

TacoTuesday.com reveals the significant impact that Taco Tuesday has on the restaurant industry, which relies on the day as a beloved tradition across the nation with the power to increase business significantly. Beyond being a catchy phrase, “Taco Tuesday” has evolved into a cultural phenomenon, as can be seen by the following statistics:

—Taco Tuesday increases restaurant revenue by an average of 22% – 36%, which helps to keep the local economy and payroll thriving

—The earliest documented advertisement for a Taco Tuesday special was in the classified section of the October 16, 1933 edition of the El Paso Herald-Post, decades before a trademark was filed [Source: Gustavo Arellano, Thrillist]

—58% of Americans are aware of Taco Tuesday, 42% have celebrated it, and 13% of Americans celebrate it every week, which equates well over 30 million people who enjoy Taco Tuesday weekly

—There are nearly 100,000 restaurants in the United States that celebrate Taco Tuesday

TacoTuesday.com represents a world of food, celebration, happiness, and fun. The website is fueled by the belief that restaurants bring joy and celebrate everything good for the soul – and that every Tuesday is an opportunity to eat better, be better and live better. TacoTuesday.com is a community website that unites the country through their love of Tacos – on Tuesday, and beyond.

TacoTuesday.com will always be free and accessible to restaurants and community members.

National Taco Day Officially Moves To Tuesday Every Year!

The latest milestone in Taco Bell’s ongoing Taco Tuesday journey moves this year’s National Taco Day from 10/4 to 10/1 and ensures the celebration will always fall on the first Tuesday of October

Mark your calendars because National Taco Day is getting a new date thanks to the efforts of Taco Bell and support from National Day Calendar. As it stood, National Taco Day was annually celebrated on October 4, making the odds of a combined National Taco Day and Taco Tuesday an epically joyous rarity. To right this wrong, Taco Bell has worked tirelessly with the powers that be, in this case National Day Calendar, to move the National Taco Day recognition to fall solely on Tuesdays henceforth. The change will officially take place in 2024, moving National Taco Day from Friday, October 4 to Tuesday, October 1.

The Official Day Calendar

Official Taco Day Calendar

National Taco Day

Giving taco fans what they want, National Day Calendar and Taco Bell officially move National Taco Day to the first (Taco) Tuesday in October annually.

Since 2013, National Day Calendar has been the original and authoritative entity curating, registering and celebrating national days, weeks, months and international days. Changes in the calendar, while not impossible, are a rarity.

“For years, we’ve celebrated National Taco Day on October 4th, but it’s always felt like there was a bigger opportunity to align it with something even more special—Taco Tuesday,” said Marlo Anderson, founder of National Day Calendar. “Thanks to Taco Bell’s efforts, we’re excited to officially move National Taco Day to the first Tuesday in October, creating the Taco Tuesday of all Taco Tuesdays. National Day Calendar has always thrived on the grassroots support of people who love celebrating these moments, and this change is a perfect example of that. It’s more than just moving a date—it’s about bringing taco lovers together in a bigger way, and we couldn’t be more excited!”

The History of National Taco Day

National Taco Day began much earlier than the modernized and marketed celebration we know today. According to Gustavo Arellano, author of the 2012 book “Tacos USA: How Mexican Food Conquered America”, its origin can be dated back to the 1960’s in San Antonio, Texas from Roberto L. Gomez, Esq. While the celebration eventually grew from a day to a week, to eventually a month, National Taco Day was locally celebrated on May 3, celebrating the week leading up to Cinco de Mayo. While it was honored in some local areas, it sadly faded away and it wasn’t until 2009 when several businesses rallied behind a new day to mark the occasion, October 4. With the rise of internet culture, the popularity caught on and by 2013, National Taco Day cemented itself on the National Day Calendar to be celebrated on October 4.

Enter Taco Bell…

Why the Move? Why Now?

Since the turn of the century, only four times has National Taco Day landed on a Tuesday. Year over year, social conversations continue to rise around the discrepancy. Both Taco Bell and National Day Calendar have taken notice and decided to take action. Prior to Taco Bell’s efforts to free Taco Tuesday, a move like this would have had potential legal repercussions.

Taco Bell’s Taco Tuesday History

This isn’t Taco Bell’s first foray in taking bold actions in the name of Taco Tuesday lovers. The brand has a storied history dating back to early last year, when it filed legal petitions on May 16, 2023 to cancel the trademark registrations, liberating them for all to use. After six months of fighting the good fight, the phrase was officially liberated on October 24, 2023 in all 50 states.

“When we liberated Taco Tuesday last year, we did it for all who make, sell, eat and celebrate tacos; but we couldn’t just stop there,” said Taco Bell’s Chief Marketing Officer, Taylor Montgomery. “With National Taco Day coming up, it felt unnatural for it to not fall on a Tuesday, and as some of the biggest advocates of Taco Tuesday out there, we knew we had to help shift the holiday permanently to give taco makers and lovers the opportunity to celebrate bigger and better every year.”

Celebrate National Taco Day Like Never Before

To celebrate the momentous move of National Taco Day to its rightful home – Taco Tuesday – Taco Bell is planning a frenzy of Tuesday Drop celebrations kicking off on October 1 and continuing all month long. Fans are encouraged to mark the new date on their calendars, sign up for Taco Bell Rewards* and follow along on social channels to stay up to date on more celebration details being announced closer to the holiday.

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