The first thing one notices in Rida Hamida is her hot pink hijab, tied in a turban style at the nape of her neck. She laughs calling it her signature color.
"Everyone calls me the pink hijabi of Orange County," Hamida, founder and executive director of Latino & Muslim Unity says.
A reflection of her vibrant, energetic personality, she says, she dons the hijab every Ramadan as she takes her #TacoTrucksInEveryMosque initiative to local mosques in Anaheim, Santa Ana and Garden Grove. The trucks serve halal meat, which has been prepared in adherence to Muslim law, alongside her latest civic mission. This Ramadan, with the primaries around the corner, her goal is to register Muslim and Latino Americans to vote. She also has a summit in the works to empower women to be financially free.